This is extremely important for your spam reputation. An email service provider (ESP) or email marketing service can help you keep track and get rid of users who don’t want to hear from you. But so many marketing programs keep emailing after unsubscribes, which leads to spam complaints. Unsubscribes: If a user unsubscribes, they shouldn’t get another email campaign from you. You can raise the quality of your email list by periodically checking for inactivity and removing users who haven’t opened an email recently or introduce a segmentation program instead of sending catch-all emails to everyone. Or perhaps they just aren’t as interested in your product or service anymore. Inactive recipients: Are your email recipients actually opening their emails from you? Maybe they signed up using a secondary email that’s inactive, or they didn’t mean to opt in at all. An email verification service can help you verify emails so this happens less frequently. “Hard bounces” mean you’ll never be able to deliver an email to that address because it’s invalid, incorrect, or blocked. “Soft bounces” means a subscriber’s mailbox is full or your email is not deliverable for a temporary reason. But if you’re not monitoring these four types of bad emails, you’re putting your entire program at risk:īounces: Bounced emails are email delivery failures due to mailbox errors. Success for most email marketers looks like a rush of new subscribers and increased open rates, click-through rates, and conversion rates for their email marketing campaigns. Do you have these four types of bad emails on your list?
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